Blogs

A leading FMCG brand faced critical challenges with low on-shelf availability (OSA), which had fallen to just 41%, causing frequent stockouts, lost sales opportunities, and reduced customer satisfaction. Partnering with our merchandising company, the brand implemented a comprehensive solution focused on strategic execution and data-driven reporting. Key actions included increasing store visits by trained merchandisers to ensure timely stock replenishment, standardizing display practices to enhance product visibility, and integrating real-time reporting systems for precise stock tracking and faster issue resolution. Strengthened collaboration with store managers further streamlined replenishment processes and ensured compliance with merchandising standards. As a result, the brand achieved an impressive increase to 85% OSA within eight months, driving significant sales growth, improving operational efficiency, and reinforcing customer loyalty. This success highlights how the right combination of execution, insights, and strong partnerships can deliver measurable and sustainable results in a highly competitive market.

When a leading dairy brand launched its lactose-free product line, they needed more than just shelf presence—they needed to educate consumers, drive trials, and build loyalty. Our direct marketing service, powered by a team of highly trained brand ambassadors, successfully tackled this challenge by engaging with over 89% of supermarket footfall during the campaign. Positioned strategically at high-traffic stores, our ambassadors not only promoted the product but actively educated shoppers on the benefits of lactose-free dairy, addressing misconceptions and highlighting the product’s superior taste and quality. Wet sampling stations offered immediate product trials, encouraging on-the-spot conversions from curiosity to purchase. This personalized engagement approach created meaningful interactions that resonated with consumers, driving both brand awareness and sales. Supported by real-time feedback and a robust reporting process, we continuously optimized the campaign for greater impact. The result was a highly successful product launch that not only captured consumer attention but also fostered lasting brand loyalty, demonstrating the effectiveness of targeted direct marketing strategies.

Our in-store auditing services delivered transformative results for a leading pasta brand by providing detailed insights into retail KPIs from a consumer perspective and ensuring their investments with supermarket partners were fully optimized. Through comprehensive audits, we monitored product availability, shelf placement, and the execution of promotional activities, evaluating compliance with business development agreements and retailer commitments. This rigorous approach allowed us to track the client’s financial investments, ensuring that funds allocated for promotions, displays, and shelf space translated into visible and impactful in-store conditions. By identifying gaps and providing actionable recommendations, we empowered the sales team to improve stock availability and enhance sales performance, while ensuring retailer compliance with agreed-upon terms. This “follow the money” strategy not only drove accountability but also strengthened the client’s position in negotiating future agreements, leading to improved market share, greater customer satisfaction, and a measurable return on investment.

In the competitive FMCG landscape, achieving efficient market coverage while maintaining a reasonable headcount and budget is a crucial challenge. Our merchandising services provide a solution by optimizing every aspect of the merchandising process. With our go-to-market and routing expertise, we ensure that resources are allocated effectively, maximizing coverage without unnecessary overhead. The structure of our team’s hierarchy is designed to streamline operations, allowing for quick decision-making and clear communication, while our internal innovative processes drive continuous improvement in execution. We also rely on robust technology to enhance efficiency, offering real-time data insights that allow for smarter resource deployment and performance tracking. The agility and expertise of our well-trained merchandising team are key to adapting to the ever-changing retail environment, ensuring that we meet client needs with precision and cost-effectiveness. Through this approach, we help our FMCG clients achieve optimal in-store presence and superior results while staying within budget and maintaining a lean, efficient workforce.