Synergy
SYNERGY

Merchandising

Exceeding Expectations, Elevating Success
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Minimizing Stockouts and Enhance Sales
By leveraging our real-time reporting, daily monitoring, and efficient internal transfer processes, we empower you to significantly increase sales.
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KPI Tracking Actionable Reporting
Utilizing state-of-the-art technology, we not only meet all your reporting requirements but also transform insights into actionable strategies.
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Optimized Coverage Efficiency
We refine your coverage strategy to deliver more efficient and cost-effective results.
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Focus on Core Fundamentals
Our approach emphasizes ensuring brand availability, visibility, and accessibility, which drives in-store compliance and maximizes sales performance.
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Effective Promo Plan Execution
We implement your promotional strategies and provide compliance feedback on both leaflet and in-store promotions, supporting your trade marketing efforts.
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Streamlined Processes
We adhere to industry-leading processes that encompass our entire merchandising framework.
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Comprehensive Category Resets
At the start of every project, we conduct thorough category resets and freshness inventories to set the foundation for success.
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Planogram Compliance
We ensure planogram accuracy by uploading and monitoring compliance at each outlet.
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Prioritizing Deliveries
We place a strong emphasis on receiving deliveries promptly and collaborate closely with the supply chain to minimize potential losses.
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Flexible Team Models
We offer fully dedicated, shared, or part-time teams tailored to meet your specific needs.

Auditing

Exceeding Expectations, Elevating Success
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In-Store Conditions
Our retail audit services meticulously evaluate the physical environment of your stores, focusing on factors such as product placement, shelf availability, and overall store aesthetics. We assess whether your stores are maintaining the desired brand standards and if the environment is conducive to maximizing customer engagement and sales. This comprehensive evaluation helps identify areas for improvement, ensuring your stores are consistently delivering the best possible shopping experience.
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Follow the Money
Understanding the financial impact of your retail strategies is essential for making informed decisions. Our audits include a deep dive into the financial aspects of your operations, tracking the flow of money through various channels—from promotions and discounts to stock replenishment and wastage. By following the money, we help you uncover inefficiencies, prevent losses, and optimize your financial performance, ensuring that every dollar spent contributes to your bottom line.
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Research & Insights
Our research and insights services provide you with actionable intelligence derived from the latest market trends, customer behaviors, and competitor activities. We conduct thorough market research and combine it with real-time data from our audits to deliver insights that help you stay ahead of the curve. Whether it's understanding shopper preferences or identifying emerging trends, our insights empower you to make strategic decisions that drive growth.
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Compliances
Our retail audits include a rigorous review of compliance with industry regulations, company policies, and contractual agreements. We help you ensure that your stores are in full compliance with legal requirements, safety standards, and brand guidelines. This not only minimizes the risk of penalties but also builds trust with customers and partners, reinforcing your brand's reputation.

Direct Marketing

Exceeding Expectations, Elevating Success
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Promoters
Led by skilled brand ambassadors who actively engage with customers, showcase product benefits, and provide valuable information By creating direct consumer interactions, FMCG promoters help brands build trust, increase product visibility, and foster customer loyalty, all while maximizing sales opportunities in competitive retail spaces.
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Mystery shopping
We assess customer experiences, product availability, and compliance with brand standards in retail settings. our evaluators pose as regular shoppers, observing various aspects of your business. By providing detailed insights into the in-store experience, mystery shopping helps brands maintain high standards, identify improvement areas, ensure consistent brand representation, and enhance customer satisfaction across retail locations.
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Events
Planning, organizing, and executing events, such as corporate functions, product launches, conferences, and exhibitions. These services include handling logistics, coordinating vendors, managing budgets, and ensuring smooth event operations. Event management ensures that each event aligns with client goals, creating memorable experiences and impactful interactions for attendees.
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Sampling
Sampling promoter services focus on providing product samples directly to consumers, often in-store or at events, to encourage trial and generate interest. Skilled promoters engage with customers, offer samples, explain product benefits, and answer questions, helping to build brand awareness and drive sales by creating a positive first experience with the product.

POSM

Exceeding Expectations, Elevating Success
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Prodcution
Our Point of Sale (POS) Material Design and Production service specializes in creating eye-catching displays, signage, and packaging that elevate brand visibility in retail settings. From concept to production, we deliver high-quality POS materials that enhance product appeal, engage customers, and drive sales at the point of purchase.
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Storage
Our Point of Sale (POS) Material Storage service offers secure, organized storage solutions for your promotional displays and signage. We ensure your materials are safely stored and readily available for timely distribution, helping you keep your brand presence consistent and efficient across all retail locations.
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Delivery
Our Point of Sale (POS) Material Delivery service provides reliable and timely distribution of your promotional materials to retail locations. We ensure that displays, signage, and other POS assets arrive in perfect condition, ready to enhance brand visibility and drive sales in-store.
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Implementation
Our FMCG Point of Sale (POS) Material Implementation service ensures that your promotional displays and signage are expertly set up at retail locations. We handle all aspects of installation to maximize visibility and impact, helping your brand capture attention and drive sales effectively in-store.